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The Art of a Thoughtful Gift
We think of a gift as another form of communication; the perfect gift says exactly what you want to say, without saying much at all. The best gift I ever received was a Shel Silverstein book from a friend. Both silly and profound, it was a sweet ode to turning 30 and a nod to our whimsical childhood memories. It arrived in a simple envelope, but it spoke volumes.
Understanding People
At Karma, we want our gifts to say what words can’t, which is why we curate them so carefully. We start by interviewing hundreds of people – from everyday gift-givers to renowned professors who study the social science of giving. From this, we’re creating a science behind why people give gifts (e.g. a desire to connect, express gratitude, or share news), and forming a model to determine what products Karma features. As we continue to gather more data, we expect our methods – and gifts – to evolve.Finding The Perfect Gift
Once we have that data and know what to look for, we go on a treasure hunt to find new gifts that fit our criteria: we consult with experts, visit showrooms and artisans, and scour from a multitude of quality brands and products, always considering who would send each gift and why. We selected the Eames Chairs coasters after one of our designers pointed at a neighboring office and admitted she’d “do anything to have a room full of Herman Millers.” Now she can have 4.
Delivering Karma
Last week, my friend in New York had a baby. I needed a gift that showed how much I wanted to be there in person, one which I could trust she would love. I used Karma to send her a teddy bear designed for newborns and even let her choose the color (who knows, maybe baby Margot prefers blue to pink.) It was the perfect way to show exactly how I felt, and the note I got from her the next morning made my day.
At Karma, we believe that no matter what sentiment you’re communicating, whether a shy hello or a hearty congrats, good things will come back to you in one form or another.
That’s what Karma is all about: only good things will follow.
Jen
Karma Merchandising
